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Easy To Follow Beginners Guide To Email Copywriting
Tips & Best Practises
3 min readJan 15, 2024
Email Copywriting is the art of writing persuasive and engaging emails that encourage recipients to take action. It’s a critical skill for any writer to master as email is one of the most effective ways to reach and engage your fans and customers alike.
This quick guide will provide you with a basic overview of email copywriting including the following:
- Key elements of a successful email.
- Tips for writing effective subject lines.
- Best practices for creating compelling CTA’s i.e. calls to action.
Key Elements Of A Successful Email
A successful email copy should include the following elements:
- A strong subject line: The subject line is the first thing your recipient will see, so it’s important to make it attention-grabbing and relevant.
- A clear and concise message: Your email should be easy to read and understand. Avoid jargon and technical terms that your recipient may not be familiar with.
- A strong call to action: Tell your recipient what you want them to do. This could be anything from clicking a link to visiting your website to making a purchase.